a better place is not an electric car company, they provide the batteries and their attendant charging/swapping infrastructure. israel, denmark and australia are trying out their model - it is compelling - batteries (fuel) are a tech play and get cheaper each year - expect the equivalent of $10 barrel of oil within 10 years. this kind of innovation will kill oil fast - and benefit everyone - perhaps the true value of better place is as a bridge to the point where battery tech doesn't need switching stations.
imagine marrying this with driverless tech - transportation can be solved within the decade. shai agassi points to china as a leader in electric transportation that is moving forward rapidly on developing the ecosystem for electric transportation - it's good to have an outsider (to the oil vested interests massed in the us and uk) that can yank us all out of the oil rut...
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